Do Reciprocal Links Hurt?
Posted 20 February 2008 - 01:29 AM
They even have a page which is just RAMMED with these recip links, in no order and include banners, images the works.. Its a total mess.. But in the end, they are top 3 for a term which I should expect is allowing them to turn over 100,000's of pounds.
So even though I am the same as EGOL, and don't spend anytime doing recip links... It is really starting to make me wonder.
Posted 20 February 2008 - 08:16 AM
If you link to a site and they decide to link back to you (perhaps even for an unrelated reason), those links may be providing value to your visitors and they may well be important to your site. However, just "exchanging links" for the sake of exchanging links (or even just as an attempt to influence search engines) is likely not to be that important to your visitors and for your site in general.
Lee, sometimes elements like that are very visible to visitors. That doesn't mean that they are also very important for search engines though . There are a lot of factors involved in crawling, indexing and ranking -- perhaps that site is just doing very well in some of the other factors (and perhaps it could even be doing better if it wasn't using reciprocal linking like that).
At any rate, in our Webmaster Guidelines we mention "Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.", "Examples of link schemes can include: (...) Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")" and "This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results."
Hope it helps!
Edited by JohnMu, 20 February 2008 - 08:17 AM.
Posted 20 February 2008 - 09:20 AM
Do reciprocal links hurt?
Hurt? God no! What an unsocial place the web would be if we couldn't link to each other. You would have to run alink checker just to make sure people in your blogroll aren't linking to you
No, purely in and by themselves links back and forth don't hurt.
I have found it very difficult to get reciprocal links
Ah.... but that, and I apologize for being rude, is insane. Why would you be looking and working for reciprocal links?!
If a link turns out or becomes reciprocal at one point <shrug> sure, why not... But I wouldn't be looking for them as if I prefer them. The type of link I prefer is Free. I take them all but I prefer the ones that send traffic.
Think of links as votes of confidence more than a "if you scratch my back I scratch yours".
Are search engines, specifically google, penalizing reciprocal links?
As I said above; no, not in and by themselves. But there are link patterns, reciprocal and not, which can be discounted (now or in the future....) or weighed against you, yes.
Posted 20 February 2008 - 01:41 PM
Do reciprocal links hurt?
From a ranking perspective, my guess would be, "No."
However, the more important question is, "Do they help?" Its really a battle isn't it? Millions upon millions are trying to figure out a way to beat the system. Search engineers are continually refining their algos, with the goal of creating a system can't be beat.
To me, this is low hanging fruit for the search engines. Think about the concept of "Hey, I'll link to you if you link to me." If ranking is based on popularity, wouldn't this concept be a prime example of false, misleading or manipulated popularity in the eyes of the judge and jury?
The fact is that all the search engines understandably hold their cards very close to their vest for obvious competitive reasons. Its all speculation, but if you think of it logically, wouldn't you discount or exclude reciprocal links if you were them? Its a system too easily manipulated, in the same spirit of keyword stuffing meta tags.
Like most people, the search engines don't like being manipulated.
Edited by Respree, 20 February 2008 - 03:28 PM.
Posted 22 February 2008 - 05:13 AM
Building pages that people value enough to link to is far better (and less work) than trying to get people to exchange links with you. After all, you'd be building value into your website, and those types of pages tend to attract interest and links, probably for far longer than you're willing to chase people to exchange links with you.
As well, I guess I just feel that seeking links is not the most exciting way I could spend my time, which would set me up to have to think "I linked to him; is he still linking to me?" -- on a continual basis. Who wants to spend their time monitoring reciprocal links, let alone on an ongoing basis. Thing is, I think that links that people provide on their own are far more likely to remain over the long term than ones I (perish the thought) spent time asking for. So again, I think it's better to create pages that people want to link to on their own.
That said, we have a few blogs based on the WordPress software. Among other things, WordPress shows who's linked to the blog lately, and occasionally I've found a fantastic site that I end up linking to, but only because of its content.
P.S. I realize that this is counter to what some SEOs say about obtaining links, but there you go.
Posted 22 February 2008 - 09:43 AM
Posted 24 February 2008 - 02:32 PM
Edited by SEO_AM, 24 February 2008 - 02:34 PM.
Posted 24 February 2008 - 03:12 PM
I dont force recips, but to be honest, I do see sites ranking better than me in google that do force reciprocals.
I agree and that was my point... Althought you can beat them, but even though Google says don't recip... you still see sites that really just recip ONLY ranking VERY well... So it still makes you think - No matter what the T & C's say or anyone else
Posted 20 April 2008 - 10:56 AM
Posted 20 April 2008 - 11:07 AM
I'm not even real fond of "link building" as an activity. I'd rather spend my time getting noticed than getting links. That's the kind of activity that is generally more fun and more fruitful, in my opinion.
Maybe I should change my motto from "You'll never shine if you don't glow" to "Getting noticed is a better use of your time than getting links".
Nah...I'll stick with my original motto.
Posted 20 April 2008 - 07:27 PM
If we take the litteral meaning, I think they are still a good idea. A good example is Bill's Blog roll. have a look and see how many link back. That is a recipricol link, but I would think it has some benefit, even for real people.
The waste of time is the other type of recipricol link, the "use software, email everyone it finds" kind.
Posted 04 May 2008 - 01:54 AM
If I was Google..... pause to laugh ....... Reciprocal links going between two "resources" pages where the listing was the domain name and that's it. Who gives a s**t?
However... if we have a link in an appropriate point in a body of text to a site that is relevant and the site happens to have a link back to that site in another body of appropriate text, if I was Google, I would say that is relevant.
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