1. Massive Keyword Loading
The pre-fold homepage looks ok, but there are 30+ screens of scrolling you'll have to do to see all of the text, most of which is poorly hacked together press releases and gratuitous internal links.
2. Hidden Keywords
Lines 5-7 of the source HTML are commented out keywords.
3. Link Farm/Network
The owner has created dozens of sites that are either mirrors or link transparently to this site, including a PR agency that only posts his press releases.
To evidence that this has been going on for a while, there was a 2004 post on Search Engine Lowdown about the owner of the site and his SEO claims.
My past approach has just been to do the best I can for my own client, and not worry about it, but this site isn't just taking up space in the SERPs; it's making the industry look bad. I've reported specific issues to Google multiple times, but we're a niche industry, and I work for a competitor, so they've more or less been ignored.
The question is: do I just not worry about it and do the best job I can of white-hat SEO, or do I draw more attention to it (possibly on a more public forum) to get Google's attention? Another question: do you think these tactics really are working, or is is just a grandfathered effect or correlational (i.e. he's ranking for other reasons and just happens to be using these tactics)?
Any insights would be much appreciated...
* URL's removed to protect 3rd party identity - moderator
Edited by EGOL, 21 February 2008 - 03:18 PM.