Hope that you are having a good time at SMX West.
SMX West is turning out to be pretty good. Not that I didn't expect it to be, but it's surprisingly much better than the past SESes I've attended.
Very well organized. Danny and team did a great job!
For Y! Open Search, they showed a cool demo with eBay. There was a SeRP for ipods that included Apple.com as one of the listings. Right below the listing was a small link that had a drop down for eBay. Essentially eBay was able to send Yahoo structured auction content, and on clicking the drop down, the search would be faced with another listing that looked similar to the Yelp listing on the sign-up page, but had actionable links to see the current auctions and place a bid for an ipod auction on eBay.Google Subscribed Links
were referenced as something similar in nature, however for subscribed links the searcher must opt in before they see the improved UI. In the case of Yahoo, the searcher does not need to opt in because they are taking the stance that their web search algorithms go through enough scrutiny to provide the most relevant site, that it'll be less subjected to a spammer utilizing this tool for evil deeds. (I have my reservations, but it makes sense in theory)