Crash Course For Adwords?
Posted 09 March 2008 - 07:02 PM
I need to get up to speed with Adwords in a hurry. I've never used them, despite being a bit long in the tooth with Search stuff in general...
The competition isn't particularly fierce, but I would like to feel confident that I was "doing it right". So.... Can anyone recommend an online resource, or ebook that's up to date and complete?
Many thanks for your thoughts!
Posted 09 March 2008 - 08:12 PM
I also read... "Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines" by Boris Mordkovich. Got a few ideas from it that I have used over and over.
Reading and study can help a lot but there is no substitute for blowing a load of dough and not selling anything.
Posted 10 March 2008 - 07:37 AM
Some searches kept turning up Perry Marshall's pdf books. I remember him from years back but have never read anything he's written.. thoughts?
Posted 10 March 2008 - 09:29 AM
I got up to speed quickly at the AdWords Learning Center. I think I did the first 3 or 4 modules to get me going. It really does seem overwhelming at first and I was sure I was going to hire someone to run the campaign for me, but once you understand how it works and understand about setting up different campaigns depending on the keywords and landing pages you are targeting, you'll get the hang of it.
Edited by RisaBB, 10 March 2008 - 09:33 AM.
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