Remarkable Change In Google Serps
Posted 06 April 2008 - 11:38 AM
Note that references to the blog appear at both #2 and #4. Normally a second result from the same domain will appear as an indented result under the first appearance. This is what I sometimes see at Yahoo! but never at Google. I have not changed any of my preferences. Has anyone else seen this surprising change?
Note also that the snippet at #2 included the date of the blog post as the first part of the snippet. The snippet at #4, which is a post from the same blog, does not have the date as the first part of the snippet. We live in curious times.
Posted 06 April 2008 - 12:49 PM
Posted 06 April 2008 - 01:31 PM
I took your apparent query terms and ran (it's a script thing) them quoted and unquoted, in various order, through various datacentres, g.com and G.ca, 'the web' and 'from canada' and got a terrific variation of local, universal, and other mashups in subtlely shifting order.
However, when both of your pages showed up on the same page (default 10) they were always indented.
1. were you signed in or out of G?
2. what number of results is your page set for?
3. what are your thoughts?
I agree with EGOL - I like the indent. It catches eyes and clicks.
Posted 06 April 2008 - 01:46 PM
When I repeat the search this morning, I come up with indented results for that SERP now. Perhaps someone at the GooglePlex was fooling around on a Saturday night.
Posted 08 April 2008 - 03:03 PM
Posted 09 April 2008 - 10:28 AM
I can't imagine that I'm the only one to have run into such displays. It requires a blog where the same topic can come up in several posts. Has anyone else seen this in any Google searches they have done?
Posted 09 April 2008 - 05:54 PM
I am seeing entirely different SERPs.
No indents on the second listing per domain.
Big blocks of books and music slapped in below #3.
Ugly image results slapped in below #3.
Shopping results slapped in at #3
News results slapped in at #3
Widgets above the SERPs
Adsense per usual.
These SERPs are stinking. Eyeflow is really disrupted with all of the injected stuff at #3.
If this sticks you MUST get into the top three to make any money.
Posted 09 April 2008 - 06:12 PM
I'm seeing some fairly inconsistent results... and cannot help but think G is attempting to alter the returned resutls and place certain thigns their to be "fair" or "different".
In some cases I can check every hour... and see different things in some positions... whilst top items and last items remain the same.
The maps thing is damend annoying too... to much realestate gone and damnd distracting to boot!
Wonder what the results are that G are getting back?
Posted 09 April 2008 - 06:23 PM
For some time google has yanked around the look of its serps, in so far as local results have been displayed.
They have alternatively (and at times changed the look of serps within a week)
Had an authorititative one box map of a business at the top of serps
Had a map with 3 businesses at the top of serps
Had a map with 10 alternative businesses at the top of the serps
Put the map at the top of the page or below the third result.
Interspaced something called the plusbox....which opens into a map.
Not had any maps at all.
All of these looks might have showed up in the course of a week for the same search term (or maybe two different page looks).
At various times google has signifigantly played and adjusted the appearance of a page with its different elements of universal search.
I'm sure much of it is testing to determine visitor click patterns.
If its really miserable and/or adversely effects your own click throughs....I'd start screaming all over the place. Just recently, after months of complaining in google groups for business owners and public sources which catches google's eyes....they started eliminating one of these many changes in local. Specifically they have been quietly removing erroneous plusbox information.
In any case I'd wait out the appearance of a page for certain serps.....or I'd start screaming bloody murder if its negatively impacting your clicks and try and make a case why it should stink for everyone.
Posted 09 April 2008 - 07:20 PM
They are going to do what they think is best for their users and for Google. That's what I do on my sites.
I will probably not complain if I don't like what they settle on. I'll do what I can to make my own sites succeed as well and they can. There are advantages in everything.
I have people write to me a lot saying... you should do it this way, you should do it that way... I read each of them, but most get deleted because they don't understand what the goals are for the site - either in terms of what I think the important visitors want from the site or what I want from it.
This will be interesting. It seems that they have been working your SERPs for a while. This just arrived big time in mine.
Posted 09 April 2008 - 08:39 PM
All of it was done without necessarily changing the base rankings of sites within the serps.
Google has commented that they are reviewing the click through behavior.
In one case, a problem with erroneous address information showing in one or two elements of universal search maps inserted into the organic searches.....just in the last 3 weeks google has been quietly eliminating erroneous data. That has only come after many months of many complaints.
In fact Bill did a masterful review at seo by the sea of potential elements that might be creating the erroneous data.
Its interesting to watch.....unless it adversely affects visitor responses to your website. If the latter occurs....then it is MISERABLE!!!!!!
Reply to this topic
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users