I Was Dumped By Yahoo!
Posted 23 May 2008 - 06:37 PM
I was listed on page 1 in search result and was paying about $75 per month which I thought was no longer necessary.
I never thought the ad had a 100% relationship with me being on page one.
So I started up the ad again -any other suggestions?
Posted 23 May 2008 - 07:23 PM
Posted 23 May 2008 - 07:55 PM
Posted 23 May 2008 - 08:05 PM
Posted 23 May 2008 - 08:21 PM
Posted 23 May 2008 - 09:08 PM
I hold lots of #1 positions in the organic SERPs.... but I still bid on PPC and bid aggressively. You can hold #1 and #2 in the organic results and your competitor can still get your sales by bidding to get top listing in the PPC. So, I bid on PPC to displace them and try to hog ALL of the sales and starve them out. Make they think that they will not earn much in your SERPs instead of leaving PPC wide open. I consider lots of KWs to be MINE and nobody is going to horn in on my sales unless they are willing to pay. If you make it hard for them some will back off. You might be able to make great profit on the PPC sales and if you sell more by doing both you have the advantage of sales above fixed costs.
PPC allows you to present another offer that is different from the title in your organic listing. Something that is a surprise to the searcher and that could not be promoted to the top because of optimization limitations.
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