they generally don't have the time, or inclination, to do stuff themselves
hmmm... if they bring that with them to the designer or SEO then I don't think that they make good clients - and I don't give their website good odds to achieve its potential.
I think that the owner should know more about their biz and their products than any designer or SEO. And, if they can't be bothered to tell their story (write the content) and pitch their products (write product details) then I would not want them as a client.
The owner should be bursting with a desire to communicate these things.
Also, every day they talk with their customers who speak the language of their products and biz niche. They should have an ability to contribute to the KW research in ways that the designer or SEO would never think of.
If they knew the importance of these they would not trust the designer or the SEO. (and the good SEO will realize that the client knows an awful lot more about this than any SEO or KW tool)
And, if they want to attract links to their site they are in a better position to write the authoritative reviews, suggestions for use and dream up creative linkbait than the designer or the SEO.
Winning on the web is all about having the best content, the best salesmanship and the best presentation. If they are not willing to invest that in their site then I don't think that it will succeed and they will blame the SEO or designer when it does not convert or compete.
As a result they are a poor bet for the designer or SEOs professional reputation.
Edited by EGOL, 12 June 2008 - 11:23 PM.