I've started this topic in response to the What Is Seo These Days? thread. It is my contention that optimising for specific keywords is no longer a core activity. I have a page which has the title and main header 'fixing browser problems'. It ranks well for this phrase but nobody lands on this page for those keywords. This is a selection from the last couple of days:
website screen resolution problem
wide screen scroll problem ie
fix browser problems
make browser +wide +screen
how to fix all monitor resolution in all browsers
ie7 resize browser window
fit browser to screen size
As you can see, there no consistency in the search pattern. If I had 'optimised' the page for MY keywords I may have lost all those visitors and THEIR keywords.
So here is the question: how important is keyword research when writing content?
<stop press> This just in, a search for: 'can you use dropdown menus for screen readers and use text for mobile users'. Don't get much longer than that.</stop press>
Edited by fisicx, 18 June 2008 - 03:33 AM.