Multiple Product Pages Versus One Product Page
Posted 30 June 2008 - 04:26 PM
I've noticed a competitor of ours has those models all lumped together on one product page, utilizing drop-down menus as options. I'm not sure, based on SERPs, if they are ranking better than we are. I would guess they are ranking better for general terms while we are ranking better for specific terms. But that's just a guess.
However, I would think that one page would be best, because then we would have all links going to that page (regardless of model), we could optimize the copy and product page instead of worrying about duplicate content penalties, and the keywords wouldn't be diluted because they show up in so many other places on the website.
What are your thoughts?
Posted 01 July 2008 - 08:30 AM
Assuming that we are talking about e-commerce site, from my experience one page is much better. Not only because of the link juice flow and rankings, but also from the user experience point of view. If you have 1000 products and each available in 20 variants, trying to make each option a separate product and page (20k) wouldn't be the greatest idea. Your goal is to make the user experience great, not to confuse them.
Having said that, I can imagine that in some cases (when competing against 'giants', with no hope to rank well for more general keywords) targeting long tail keywords with separate pages may be a good idea.
Before making any decisions I would analyse the amount of traffic you are getting to those pages (versus what could you be getting if ranking better for general keywords) and how do visitors convert.
Posted 01 July 2008 - 10:29 AM
I would pick a couple products that get a lot of traffic and convert those pages. See what happens to the conversion rate.
Questions like this in my opinion should not be answered by webmasters. Instead webmasters should present their possible answers to the site visitors and let the decision be made based upon performance.
Posted 06 July 2008 - 05:05 PM
Posted 06 July 2008 - 07:53 PM
I did a quick check on wordtracker for "chevy malibu" and there majority of searches are for the year followed by chevy malibu, e.g. 2002 chevy malibu
Same for "Honda civic" and the same for "jeep grand cherokee" although this one had a few extra phrases for parts, accessories and other options.
Posted 07 July 2008 - 02:25 AM
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