Just have been exposed to this and wondering what the community's input on it is.
Aging Filter
Started by Joshua Sciarrino, Jul 09 2008 09:46 AM
4 replies to this topic
#2
Posted 09 July 2008 - 11:16 AM
Like many/most/all algo factors age appears to be a variable dependant upon n-other algo factors. It certainly does not stand or fall a site by itself.
For example (all sites same age):
* site 'A' is registered by a person without a known web history, has me-too type blog content, has a couple hundred backlinks from related sites, blogs, fora, and according to G-Analytics gets about a hundred uniques a day. It isn't doing well in a fairly competitive niche - is it age or just being comparatively blah?
* site 'B' is registered by an international company, has several hundred pages of solid copy, plus interactive web media, mucho heavy duty backlinks, lots of hype backlinks, ten thousand uniques per day. It is sitting at number 4 for a popular niche - age or trust or ?
In my opinion
age is either a factor that can be over-ridden by others or that is tripped when others do not meet some minimum. And then there is the quality of the competition - remember, query results are comparative.
For example (all sites same age):
* site 'A' is registered by a person without a known web history, has me-too type blog content, has a couple hundred backlinks from related sites, blogs, fora, and according to G-Analytics gets about a hundred uniques a day. It isn't doing well in a fairly competitive niche - is it age or just being comparatively blah?
* site 'B' is registered by an international company, has several hundred pages of solid copy, plus interactive web media, mucho heavy duty backlinks, lots of hype backlinks, ten thousand uniques per day. It is sitting at number 4 for a popular niche - age or trust or ?
In my opinion
#3
Posted 09 July 2008 - 01:02 PM
Remember that age is not just the age of the site, but also the age of the links. A site that has consistently gathered links over years is a powerful thing. And not just for volume of links either. It shows consistency and longevity, quite different from the buzz of the day.
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