Should I Link To My Landing Pages?
Posted 24 July 2008 - 04:52 PM
Should I link to my landing pages from the rest of my site? Will it hurt my organic listings?
I'm in the process of developing landing pages for future PPC campaigns. Each landing page targets a single or group of keywords I am bidding on. These landing pages are optimized for those keywords and are relevant to the end user. An example being I have a landing page directed to touting the benefits of my service as it relates to sys admins, another is geared to small company owners. Other landing pages are for PPC traffic from other countries, etc.
These pages don't really fit into my site layout per se (products, pricing, contact us, etc)
Currently I do not have any links TO these landing pages from the rest of my site so a visitor can only arrive via PPC. All landing pages look like and link to the rest of my site (main navigation, FAQs, etc.).
I have not linked from my other site pages to these landing pages because I don't want to run afoul of any "doorway page" rules and risk having my site penalized.
On the other hand, these pages aren't half-bad. They're optimized for specific terms, and are useful to their target audience. A SE spider might find them very relevant.
Should these pages be linked to from other pages in my site, where appropriate, in the hopes of SE placement, or should I not risk it and just link FROM these landing pages to other appropriate pages within my site?
How about including them in my sitemap?
Posted 24 July 2008 - 06:22 PM
However, if each page is unique and substantially different from all other pages on the site they I would definitely link to them.
Posted 24 July 2008 - 06:41 PM
If you have more than one ad linking to a landing page how do you know (easily) which ad to which page is doing what?
Similar data pollution from insite links.
You might well have links out from the landing page to try and keep those who not click on through but there should only be one way in.
Of course your conversion goals might require something different.
The usual webdev answer applies: ys, no, maybe.
Posted 24 July 2008 - 06:42 PM
Posted 25 July 2008 - 04:41 PM
I was mainly concerned about getting penalized for possible doorway pages (even though pages are not cookie-cutter) and forgot to consider a main reason for having landing pages in the first place - tracking traffic and effectiveness of PPC campaigns. What a n00b.
I think I'll not link to them but instead develop additional targeted pages for SEO as sanity suggested. More work but probably a better, cleaner result.
Again thanks. Glad I found the forum.
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