Mountain View, CA (AHN) - A group of former Google engineers Monday unveiled a new search engine they hope will challenge the Internet giant's supremacy. Cuil, (pronounced "cool"), takes a different tack than previous threats to Google.
Instead of concentrating on links to Web pages, Cuil focuses on a Web page's actual content. The venture-financed search engine also presents the data in a different manner - a horizontal layout that includes images rather than Google's low-key plain text displayed vertical.
Wonder how this will go over. What will they do that G is not doing. Here's one difference:
Privacy is another area the four founding engineers hope will differentiate Cuil. The search engine won't hold onto search histories, unlike Google.