Once again the idiocy - and marketing advantage - of 'op-out'.
...by visiting a page on each of their websites and click a button which sets a cookie that tells the system to not track your behavior.
Opt Out of Behavioral Ad Targeting
In a real privacy concerned system one should have 'opt-in' for a cookie and web behaviour deduced ads.
Instead we get followed unless we say to stop - BUT -
* what odds will you give me that that opt-out cookie simply means your travels are merely stored rather than (currently) used to 'aid' ad delivery?
* can anyone, with a straight face, believe that SEs and especially Google would 'give up' or 'throw away' such data rather than retain it for internal use only?
If I am all wet and quite wrong (an occassional occurrence ) about the above - a cookie is a switch that can be clicked another way without notice. DoubleClick and the SEs have such sterling open records regarding data acquisition, retention, and reuse...
When I first heard this silliness all I could think of was the many constructive uses that DM and telemarketers have found for the various 'no solicitation' lists...
At least we don't have to view these behaviourly personalised targeted ads even when they are delivered... Hurrah for ad blockers and NoScript, Hurray!
But then iamlost.