I enjoyed 6 Easy, but Powerful, Ways to Recharge Your Web Site’s Conversions which, in this case, is on a bed and breakfast webdesign & marketing site which I used in the mid 90's for my b&b. Coincidence. I came to Cre8 via Kim as I had hired her to check out my site's usability, back in 1997 or so.
There is some good advice here for improving your site. Allow me to quote a small portion of this interesting article:
I think most of us lose a certain objectivity for our own sites. As Kim says - these 6 questions get you outside of your box.
Your website works for you because you made it for you and in all likelihood, whomever you hired to build it either built it per your specifications or tried to guide you on “best practices” and you refused to listen. Why?
Because you know what works for you. You already know where to go on your website to find the price for “purple handled thingabobs”. You know what you dislike and are convinced you have the better way. However, on the Internet, “better” takes on new meaning when you apply it to several million people from around the world. Do you really know how to sell to millions of people?
Nice article Kim.