Optimizing For Google Maps
Posted 30 September 2008 - 06:06 AM
My question is what affects the rank in these listings? It is not alphabetical and not based on the number of reviews. I'd be curious to know whether old fashioned optmization contributes or not to the positioning. Since doing the old skool style optimization I am seing a much greater referrals from Google maps....
BK throw me one of your crumbs!!
Posted 30 September 2008 - 12:50 PM
Actually I am more interested in exactly whether the Google Algo fishes keywords from home page content and then uses these to present listings in the Maps view.
Posted 30 September 2008 - 01:57 PM
When best practices have yet to be 'nailed down' they default to following those investing the time and effort - and who are willing to share:
As to your specific question about content keywords I suspect that would be either a last resort or a check filter rather than a default occurrence. Perhaps someone more knowledgeable will chime in.
Posted 30 September 2008 - 01:59 PM
Google's organic and local algos are different. Let me give you a couple of links here I think will be really helpful in jumpstarting your understanding of Local. These are 2 projects I have been involved in this past year, the goal of which was to gain a good understanding of Google's Local Algo.
This One was organized by David Mihm and is a survey of some 30 Local Search practitioners regarding the factors most influential in the algorithm.
This One was organized by Mike Blumenthal. Five of us got together and reviewed literally hundreds of local business data sets, recording the information we encountered. This was then given to a statistician who crunched the numbers for us to help us determine which Local ranking factors are most influential.
In my opinion, these are groundbreaking and unique studies and should be helpful to anyone trying to get to the heart of the Local algo.
Posted 30 September 2008 - 06:21 PM
Posted 01 October 2008 - 05:02 AM
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