Got contacted last week by a company who has created a new product. It's an invention, you might say, and will be used as a sales tool by sales people. I've never heard of anything like this product before, and according to the inventor, it's genuinely a brand new idea. That's neat, but the trouble is...
how do you optimize a site for a product for which no one is searching?
I know that in the the big business world, manufacturers create new products and hire marketers to 'create' a need for these things via advertising.
In this case, though, we're talking about a small business with an unknown product.
As an SEO, one generally does one's research and reflects the findings of that in the tags and copy of the pages being created. But when no one is searching for the product, the title tag may simply sit there winking at you, looking vacant. ;-) The meta description tag...well, yes, we can write a little pitch for that. Alt tags and headers...we can do our best. But it's a new situation for me, attempting to optimize for something that, in the minds of the public, doesn't exist.
Have you had experience with this situation? I'd love to know what you did.
Edited by SEOigloo, 13 October 2008 - 04:34 PM.