For years most firms have had a site as official interface and a blog for marketing, eg:
KeyRelevance (Christine Churchill)
TopRank Online Marketing (Lee Odden)
Or have a forum for marketing, eg:
High Rankings (Jill Whelan)
There have been a few developments as some individuals moved to leverage their skills and knowledge:
* Aaron Wall had been using a blog to market his product, a well received eBook. He changed the product from a publication to a subscription format, while still using the blog as a marketing device.
* Rand Fishkin and Gillian Muessig built a typical search service firm on the back of an atypical marketing effort via a site and a blog. They then switched business models to a premier subscription service while retaining the open blog and limited search tools as marketing vehicles.
* Danny Sullivan (and friends) developed an SI article and news site with a detached commentary SM discussion site, both likely designed as cost recovery marketing drivers for a continuing series of worldwide conferences. An interesting updating of the Search Engine World and WebmasterWorld models.
The first bang:
Jim Boykin, of We Build Pages and link ninja fame brought onboard Lisa Barone, Rhea Drysdale, and Patrick Sexton (does he always go for the double female advantage?).
The second bang:
Jeff Quipp, Search Engine People.
...and make SEO-Scoop one of the hubs for information in the search and social media industries ... the HuffingtonPost of the search industry if you will.
Search Engine People Purchases SEO-Scoop.com
Note: corrected a speeling error, SEP could use an editor.
These two firms are not merely looking to grow or adapt but to dominate. It will be interesting to see how each leverages, or not, the current economic stall.
And how the rest of the SI responds.
:popcorn: :popcorn: :popcorn:
Yup, definitely three bags worth.