My dissatisfaction stems from having seen the future, and realizing it's not evenly distributed.
What's social? What is possible?
I write about a social concept called energy
and using social currencies in software design
I've already posted in Cre8 about Plogs. (there is no misspelling Plog = Project Management Blog).
Let's say you're "being social," and you're a roofing or other contractor. Put up a video feed of the job the client can log into. That's social.
Don't twitter because that's what you heard is cool. People want to see you actually performing the job they paid you for -- because they're nervous about the contractor doing a good job. Guess what ...you can type anything.
Step one, become socially literate. Then fuss over the technology.
The Dominos flap merely underscores corporate hasn't gotten on the clue train. Social media facility after the fact of the video is more cluelessness. Where's the social media technique they're using to prevent this from ever happening by fostering better employee/management relationships?!?!
Marketing means understanding your million dollar campaign was getting sabotaged by minimum wage idiots manning the cash register ...thirty years ago. Technology doesn't change cluelessness -- it merely broadcasts it to a larger audience.
Todd Rudgren was using CompuServe, not to sell music, but to develop music -- with fans during online jam sessions. This was happening two decades ago. That's "social." That's marketing.
You want social media techology. Try this
When my camera-equipped GPS cell phone scans the bar code on products and Geo-tags
do the same thing ...then let's talk how clued in everybody is. When that cell phone understands you're in a theater and switches to vibrate automatically ...then let's talk social tech.
Have the Unilever CMO using those cell phones to provide real time audience response
...then let's talk marketing.
Playing with the scale model Cluetrain on a tabletop toy setup isn't the same as putting your *** in the seat of a real train.
Edited by DCrx, 18 April 2009 - 08:09 AM.