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Youtube Video Helps Sell House In Record Time


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#1 AbleReach

AbleReach

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Posted 21 May 2009 - 01:23 AM

Another case of professional level marketing aided by an easily shareable format and a social approach. Though the local news calls it a "YouTube" video, the video's creator has it on Vimeo. Searching YouTube for [home for sale] shows about 40K results. [Home for sale, seattle] gets it down to 400.

If you watch the video, you'll see that though it's a sales tool, it's not a commercial - it's *social* in the way that well done Social Media is social.


Leaning Wolf's blog post about the video

Local news report: Bad Economy? So What! YouTube Video Helps Seattle Couple Sell House In Record Time

The Howards used Leaning Wolf Productions to put together a clip that told prospective buyers more than just how many beds and baths, it showed the heart behind the home.

"We did a video that had us talking about the house, and what we've done and how we've lived in it and I think people really connected with it," says Darcey.

As the Howards shared their love for the house in the video, prospective buyers also fell in love.

The house got nearly 500 inquiries in two weeks--that's more than quadruple the usual amount.

"It worked great, we sold the house really quickly," says Kent.

About 2 and a half weeks to be exact.


Edited by AbleReach, 21 May 2009 - 01:25 AM.




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