As it turns out I am doing many thing correctly to take advantage of re-finding behaviour. But I did them for other reasons. I learned something new and valuable today.
Lately, one search behavior keeps popping up: re-finding behavior. I commonly see re-finding behavior for web search, image search and video search.
Re-finding involves content that has been located and/or viewed previously, and it is a more direct process than an initial discovery. Re-finding involves both recognition (is this the content I am trying to relocate?) and recall (where did I see this content before?)
Re-finding behavior is more common than many search engine optimization (SEO) professionals might imagine. Log files, keyword research tools and web analytics data rarely reveal specific re-finding keywords that direct observation, usability tests, and field interviews provide. All too often, I observe keywords that SEO professionals might believe show informational or transactional intent. Upon further observation, I see many of these keywords being used to re-find desired content. And re-finding, as a querying behavior, clearly indicates navigational intent.
Thank you Shari Thurow and all others who share their perspectives, findings and analysis.