:rofl:4. For all its current dangers, Social Media is really little more than a fad. Ignore it long enough and it will eventually go away on its own. (Sooner or later, all those people on Twitter will find jobs again.)
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6. There is no need whatsoever to look into how Social Media might fit into your business model. It doesn’t. Your PR firm and ad agency already explained this to you last year.
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9. You say online reputation management, we say PR. You say social media monitoring, we say traditional market research firms. You say customer engagement, we say driven salespeople, outbound calls and email blasts. You say live online customer support, we say inbound call center in Manila. You say social screening and recruiting, we say stacks of resumes are better. You say deeper relationships, we say more advertising. You say social media, we say proven methods we know and trust. We have everything under control.
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Please learn to recognize the signs of Social Media Terror Syndrome (SMTS). Among them are an irrational fear of customer opinions, a sudden distrust of perfectly professional employees, a fixation on technology bans and nonsensical legal action, increased stress reactions when confronted with discussions about change, violent outbursts at the mere mention of the social web, and a reluctance to learn basic social media skills.
Not only is he humourously zinging straight to the heart of corporate SM inertia he is also pointing out how to out compete the gi-normous competitor...
Float like a butterfly, sting like a bee.
-- Muhammad Ali.
