In fact this is a project I already started work on, and already gave recommendation for improvement. The site is op/ed commentary hub on politics, economy, environment etc.
In my initial audit I used many of the things I learned from the Cre8asite community - for which I'm very grateful , but any additional bits of advice will make the picture more clear.
Ok, the site is http://www.project-syndicate.org .
In my audit is mentioned:
- the lack of copy to catch attention and make clear what is the site about to newcomers ( huge bounce rates ! )
- the lack of semantics/structured code ( no good h1 etc ) - that goes more on a technical SEO
- problems with comment system ( blank page after commenting )
- no links on some important areas ( for example the scrolling text on top that says "new iphone app" and the "well hidden" app link down there )
- eye tracking "heatmaps" that show where attention goes and how the site can be rearranged.
- the hover on top images is confusing, while one tries to reach the link on the left one often crosses the small image bellow and it's changes
Well, few more but that's enough
Thank you!






