Off-site Seo, Paid Links
Posted 12 May 2010 - 07:49 AM
What exactly is a paid links?
I'm at the moment looking at a lot of web directories, some of them state that if you pay a small amount of money, your link can be featured and it will be reviewed faster than the free link submissions?
Is this paid links? If not, would it wise to pay the small amounts on get listed higher than the other sites and get more traffic?
I'm asking this because I understand that Google does not like paid links.
I also tried to search this topic before posting it.
Posted 12 May 2010 - 08:47 AM
Paying to be in directories shouldn't get you banned on a search engine - they (G) seem to like links from the Yahoo directory well enough (which is around $300)
Posted 12 May 2010 - 08:49 AM
You ask an excellent question, that in my opinion has no answer. What is payment? If someone sends you a free Ipad and asks you to do a review including a link, is that a paid link?
Clearly the directories you are thinking about are paid links. However what you are concerned about is not my opinion, but what Google thinks. Google tries to present a black and white situation in what can never be. It seems to be linked to the idea as to whether you pay to get visitor traffic directly or to influence search engines. I'm sure I don't know how to figure that out. Yellow Pages are clearly paid links and prove very useful in establishing your position in local SEO. They seem to have Google's blessing.
A Google search for
What exactly is a paid link
gives you the following:
Matt Cutts, Google
Text links and PageRank September 1, 2008
Search Engine Journal
Matt Cutts Confirms Paid Links & Google PageRank Update October 29, 2007
Did Google Win the War on Paid Links? November 24, 2008
If you restrict your search to the Google site, then you can come up with items like the following
Google Webmaster Central
Yell.com sell hundreds of thousands of links - why aren't they punished? April 23, 2010
Google often is somewhat fuzzy in how it gives answers on search related question. In this case, the fuzziness is because the question itself is very fuzzy.
In a sense, your topic is easier since I think you most probably do not have a paid link problem in this situation. On the other hand, I think it's a very poor use of resources. Those directory links will have little value if you are doing it for PageRank reasons. Put your efforts into creating content that attracts links and you will get much better value for money. There's always room for another good blog.
Edited by bwelford, 12 May 2010 - 08:51 AM.
Posted 13 May 2010 - 08:11 AM
What im going to is to research on this topic and come back in a few days as im very busy atm.
Thank you again.
Posted 21 May 2010 - 07:01 AM
In this case, paid links as we know them can come from any direction...ie you can go after same or the offers come to you....
Sometimes you get a great looking backlink candidate, you ask for same, and are refused BUT are told that you can 'buy' a link...which for many of us SEO types poses the question....how 'risky' is that purchase? And if this is for a client, what does your specific SEO contract say about risking their serps for this kind of gain. Only the SEO practitioner can answer that one...and that's done daily by us all.
Then there's the kind of offer to provide a backlink, that comes via an email. Someone likes a site that you own or rep for a client, and you get something like say this one (we get about a doz of these a week) - with the names changed to protect the stupid --
First of all let me introduce myself - I am XXXXXX (Link Manager)
I handle online marketing for my client- www.xxxxxx.com
To increase the link popularity of my client's site , we are now looking for triangular Link swapping with some good quality sites. You are already aware that triangular Link swapping is much more popular and beneficial. This way both the sites gets the benefited . I would request you to place my client's link at your site and would offer the following payment monies.
As you can maybe tell, this is from an offshore firm who wants a link on one of our client sites -- a well known Canadian authoritative/trust site in their own channel that's taken more'n 6 years of steady SEO campaigns to rank so well.
And our answer? Good gosh NO!
First, we never ever risk a client's serps. Second, we also know -- as do many -- that such links really do not a lot of good, linkjuice wise....as the site the email sender then went on to list was totally out of channel for the client.
It'd be like having a link on a running shoe manufacturers's site for a diet dog food....
Am I surprised by the number of these idiots who ask this of us and our more'n 30 SEO clients? Not really, they're all enrolled in the "get rich quick" school who believe that rigging links to fool google et al, can work for them.
They've no idea, really...but in a collateral "happy" thought....the more I see this kind of request for backlinks the happier I am that I'm in the "damn hard work - works" school.....my clients love their serps as we bring real ROI to their marketing budgets. The idiotic fools who follow that other school fall by the wayside....sentenced by their own lack of hard work, integrity and get-rich-quick mindset!
So, paid links? Nope, not us....
Edited by JVRudnick, 21 May 2010 - 07:05 AM.
Posted 21 May 2010 - 09:08 AM
It was automatically sent to Junk by my Bayesian spam filter, K9, but I do check a few Junk items in case there is anything worth reading.
This is of course entirely a Google-created problem. I delight that there are so many practitioners doing this and regret that there are so many gullible clients who waste their money in this way. The only consolation is that this is a rising tide so Google has to be increasingly effective in ignoring all these zero-value links. That inevitably makes the whole process of link exchanging, etc. even more valueless.
Posted 21 May 2010 - 10:17 AM
I wonder who was the first webmaster that received a link request? Before "Google". People used to link to sites they liked, or as reference (I still use this method, and it works well for me).
What annoys me more today is not people trying to get links on my site, but all the sites out there that do not link. They are the ones causing the problem! News sites that take a press release, rehash it as their own journalistic news and then do not reference anything. This happens all the time with news on research - never a link to the researchers, universities or publications.
People should start link to stuff that they use or like again and then maybe there will be no room for the rest and Google will work so much better as people will stop fearing links.
Posted 21 May 2010 - 11:02 AM
If Google changed its model and discounted links of low value and made that new approach very public, then that would mean that webmasters would no longer have any incentive to get low value links. Because Google says so little, it gives them and us a huge headache.
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