Try Experimenting With Your Ads!
Posted 12 January 2011 - 10:05 AM
We have had some discussion lately about whether or not I should include a leaderboard 728x90 ad on my site. It looks like it doesn't work well for most sites, but for my site it seems to be performing really well.
Since I put the leaderboard ad in my revenue has more than doubled. (I know some of that will be because it is a new ad channel and has not had a chance to be smart priced yet though.)
I've also run some ad rotations, like EGOL suggested, experimenting with different color combinations. It is amazing how some perform better than others!
Posted 12 January 2011 - 02:50 PM
I'm heading back into the advertising direction again. I'm always in debate about larger ads.
Btw, the mouse story in another post cracked me up!
Posted 12 January 2011 - 02:57 PM
You can see the leaderboard ads at the top of any of my pages (just below the header). Just click the link in the signature.
It's a bit of a toss up between making revenue and not having the site look like an ad factory. It looks a little littered right now, but the revenue is really up the last couple of days, so I'm going to experiment with a few things over the next few weeks and see what works best.
I have the leaderboard ad set to show either text or image, but text is the most common one that comes up. I think Google automatically figures out which one is giving you the most clicks.
Posted 12 January 2011 - 03:07 PM
The ads (leaderboard and smaller ones) are all very similar to the goal of your site, which is answering questions. VERY targeted delivery (fantastic). Competitive, which is a risk, but you get revenue when they leave, while bringing them in with a nicely targeted page. Some visitors will click your site links because you are the trusted source and when satisfied, if they see a possible related link for help inside a banner, you've given them that option. User behavior-wise, you've satisfied that visitor.
I can see why it works in your case. Most sites put any banner on there or the range of ads is too wide that they stand out as being annoying.
Good example of what can work! Thank you
Posted 12 January 2011 - 03:17 PM
It's interesting to watch the behavior of the converting visitors. They often will come to my site and click around and then check my feedback and then my about page and then read a bunch of my previous answers and then eventually decide to pay for a question. I figure if they do this much research they are probably doing the same on my competitors' sites.
My goal is to make my site SHINE in comparison to my competitors so that even if I do send some customers away through ads they should come back when they are ready to open up their wallets. And then I have the conversion plus the adsense click!
Posted 12 January 2011 - 05:24 PM
I'm finding the nuances and the effects so interesting of color, placement, size, etc. I sat in on a session a few years ago at SES NY called "Landing Page Testing and Tuning" and I couldn't believe how small changes made big differences.
Posted 16 January 2011 - 10:12 PM
NOTE: In this site the words "optimization" and "optimize" applies to Marketing, and Page Layout, not SE Optimization.
Edited by raz, 16 January 2011 - 11:08 PM.
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