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Use Horrid Fonts So People Remember You!


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#1 jonbey

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Posted 13 January 2011 - 12:11 PM

http://news.bbc.co.u...000/9360166.stm

Idea that people learn better when reading fonts that are harder to read.

Maybe websites should have harder fonts to be remembered?

#2 cre8pc

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Posted 13 January 2011 - 12:42 PM

Well... it was in print and using students.

I can see the theory being applied to logos for the web. What he says is interesting and can be applied in creative ways but it doesn't work in exactly the same way on the web.

The web is a more rushed source of info, whereas printed material is "allowed" to be read and ingested at a slower pace, making our brains relax and remember more bits and pieces, and esp. the words it has to work harder at processing.

#3 mrgoodfox

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Posted 13 January 2011 - 12:59 PM

I guess we are more in selling business rather than teaching business.

#4 MaryKrysia

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Posted 13 January 2011 - 02:51 PM

Testing out this idea on a Web page would not work unless the fonts were embedded in a graphic. For real text, there are only a few "web safe" fonts that almost every browser would display the same way for every user. None of the "web safe" fonts are unusual in any way.

#5 jonbey

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Posted 13 January 2011 - 07:21 PM

Isn't comic sans web safe? Probably not I guess.

I was wondering if maybe horrid headers would help draw the eye.

For my site, much of my traffic is specific search related, people popping in, reading one page, then leaving. Maybe funky font will help people remember to come back......

#6 MaryKrysia

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Posted 13 January 2011 - 11:34 PM

Funny you should ask . . . :angel:

Comic Sans is on the list of web safe fonts. There are many lists of web safe fonts on the web including this one: http://www.speaking-...Web-Safe-Fonts/ which indicates which fonts are certain to be safe and which are almost certain, etc.

#7 jonbey

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Posted 14 January 2011 - 05:12 AM

Comic Sans was one of the fonts that they mentioned on the radio.



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