Hmmm Homepage De-indexed Rest Of The Site Fine
Posted 27 January 2011 - 11:08 AM
Thing is this, that nothing has been done to it, save for the redesign. I've checked for possible XSS or hidden drop links but there's nothing. Really quite perplexing.
Been like that for 3 days will give it a week before I start to panic.
I don't really follow Google's whims often, but do we now see this happen to homepages following a redesign?
Any addional checks to do
Posted 27 January 2011 - 01:08 PM
If other pages on your site are now more relevant than the homepage or have better links than the homepage they may show in the SERPs (for a some queries) instead of the homepage.
To check if your homepage has been "deindexed".... try searching for a unique sentence from the homepage in quotes and see if it appears.
My bet, as Nathaniel's is... your redesign deoptimized the homepage.
Posted 28 January 2011 - 06:32 AM
I've done searches using:
Taken a chunk of unique text off the homepage and run it through Google in quotes.
Done the same with the <TITLE>.
homepage links: 300
number of links on page that is being returned against the search for site:domain.com: 19
I've run the above link testing on other main category channels to verify there isn't a spike that could see the domain/ being replaced by a subpage.
John. The site was not offline at the time of the redesign, it was done on the live site which means there was probably a little bit of URL mashing going on with modrewrite and stuff for a few hours.
The Page Rank on homepage is intact at 4, so I'm confident this drop out is temporary. In the past I've seen PR zero'd where someone has had a site XSS'd or drop links using hidden divs. This is not the case.
The content on the homepage has remained more or less the same. The Title Tag was modified so I could assume that Google is re-evaluating the content of the website of the homepage before saying "yes this site is amazing!". As for the other categories they had a straight replace on the title tags and other KW data as this was stored in a file historically.
What I can see is that the page that is showing up in the SERPS as the authority page (IE the one that consistently comes back when the brand terms etc as above are being used) has been crawled and it is the new website design that has been cached. Maybe I just need to wait....
Thanks for your feedback, wish I had a little more time to hang out here.
Posted 03 February 2011 - 04:35 AM
The problem was some content modules that were being loaded on a 404 page automatically, which were also the same being served on the homepage. A complete fluke of the system and one that requires a little rewriting to avoid such problems.
Posted 14 February 2011 - 07:25 AM
The homepage is now back in, PageRank is being assimilated again. and by the next update my clients competitors that have been enjoying a few days of visibility, will be going "oph sh**" they're back again.
Thanks for all your reflections.
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