Which Product Link Structure?
Posted 20 April 2011 - 12:02 PM
I'd take a balanced approach here, not just from the SEO point of view, anyway.
Posted 20 April 2011 - 02:25 PM
For Information Architecture SEO, the keywords are stronger if you choose what users choose for their search queries. So for example, you may call an item one thing but customers use another word for it more often.
Don't trap yourself into a narrow hub. If there isn't a lot of "raban" products, don't block the pages in there.
You want to be able to expand and grow.
Be sure your navigation follows along with breadcrumb links if you do break out into categories and sub-categories.
Posted 21 April 2011 - 01:10 AM
Edited by A.N.Onym, 21 April 2011 - 01:10 AM.
Posted 21 April 2011 - 10:36 AM
For manufacturing sites, the IA is really complicated, and users looking for specific tools or parts will dig down into hubs and subs looking for specific needs. To capitalize on that, I recommend well structure, on page SEO on every page of the journey. The key in this instance is always creating "Sense of place" for users as they drill down and search/browse. Repeated patterns of this usage, with no abandonment, indicate a quality user path and that sends a stronger signal than a weaker prepared set of tasks.
Works for long tail. Offers more optimization opp's because the user choices help determine the more accurate search query keywords. Of course, the landing pages for each click have to be optimized well.
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