What are your conversion rates? Bounce? New vs return users?
You're struggling now because of the opinions and feedback, which are important but your response is to make an instant change. Understandable.
I respectfully recommend that you stand back, access, organize and plan.
1. Gather your data first. This is your guide to the overall response to the site.
2.Choose the top 3 products you want to sell.
3. Research who your competitors are for those products.
3.Carefully choose the top 4 reasons why your site is the better choice over your competitors for those products.
1.Based on your data, which do your users need the most? (What keywords are they using to find your site?)
Information? Products? Community?
2. Address the #1 need first, above the page fold.
Ex. Info - Text statement about the info the site provides, with USP, and call to action button to a page that explains how to get more info.
Ex. Products - Feature one of them only above the page fold, with USP, add call to action button to the product page. NO SLIDER. They don't convert.
Ex. Community - Text statement with screenshot of forums, with USP, testimonial, add call to action button to go here.
1. Inspire the WANT to have.
2. The top half of the homepage is followed up with reasons to WANT to join, read, buy.
This is where the creativity UX and SEO mix. I'll do some sketches for ideas and post.
Too unorganized. Will make a sketch.
Too long. The clump of images at the bottom are not earning their keep.
Look at your homeage with images turned off to see what engines and special needs users see. It's very confusing.
Will sketch what goes there.
PS - update your copyright year
PSS - Go find every possible reason why you should be trusted for this information. It's a health site. What qualifies you to offer advice? This is vital for persuasive design.