I found it an interesting read, but didn't actually come away from the article nodding my head in agreement.
My take on Shankman's main point is that he feels people are jumping on the bandwagon thinking that SM will solve their problems, but that this is a wrong approach because SM is just another form of marketing, same-old-same-old.
I'm with him to a certain degree, but the title of the post "Why I will never hire a social media expert" just doesn't work for me. I do believe there is a genuine need for, if not that iffy word 'expert', then trainers in this field who can take business owners through the steps of using SM to broaden their visibility and activity on the web. If 'experts' don't offer consulting and services to help business owners get the hang of this, then who will?
I'm coming at this from the angle that my firm does not offer social media services of any kind. We need to send our small business clients to someone who works in the SM sphere on a daily basis, keeps on top of the changes and news and can teach the client from the very beginning what Twitter is, how to set up a Facebook account, what is allowed, what is a violation, what is a good idea, what is a faux pas. We can't teach this. We need an 'expert'....
So, the author may not feel the need to ever source something like this for himself or his clients, but I do, and I know I've talked with other folks in my same shoes who have the same need.
What do you make of all this? I'd love to discuss.
Edited by SEOigloo, 27 May 2011 - 04:09 PM.