Poll - Seo, Smm Or Usability?
Posted 08 June 2011 - 01:43 PM
Marketing or conversions driven design?
Or a combo? (And for $500, would a combo be possible in your opinion?)
Posted 08 June 2011 - 02:17 PM
Posted 08 June 2011 - 02:26 PM
Does this follow through to smaller biz? Will they opt for marketing first and ignore UX?
Or put another way...if you're smart enough to want to user centered site design, what are you willing to invest?
Posted 08 June 2011 - 02:32 PM
I'd hire a programmer to help me implement the other three. Finding out what needs to be done is always important, but making time to actually do it is always my biggest bottleneck.
Posted 08 June 2011 - 04:23 PM
The web is content + delivery system + interactive capacity.
I would not put SEO, Usability, Social Media or even programming above content.
I'd like to see some of SEO packaged with usability, as a standard practice. There is overlap.
Posted 08 June 2011 - 06:33 PM
Posted 08 June 2011 - 07:02 PM
(And for $500, would a combo be possible in your opinion?)I think that $500 could buy a checklist.... that the buyer marks off the items that have already been accomplished and then the service provider gives back a "to do list" of what they think are the most important targets.
My answer to this question would depend upon which one of my websites I was thinking about. A niche retail might benefit the most from a usability but a large info site might benefit most from social. Depends what I have already done and where the next increment of impact might be most valuable.
Posted 09 June 2011 - 02:45 AM
$500 bucks buys a lot a beer.
Posted 09 June 2011 - 02:51 AM
Posted 09 June 2011 - 05:44 PM
- whether the site is new
- how competitive the niche is
- how bad the site will be, if you do it yourself (or get it for free)
Now, you asked about *my* site. Since I don't promote it, currently, I'd put $500 in my pocket and consider them to be profit or at least, not a waste
However, if I had an ecommerce site, esp with traffic, I'd invest in usability.
If the website is new (ie, no traffic), however, and is the only means to make profit, I'd invest in SEO to get the initial sales, then re-invest in usability.
If a site, for one reason or another, has traffic and good conversions, but lacks horizontal coverage in terms of traffic sources, then social media is the way to go.
Mix and match, depending on how the site is feeling.
I'm afraid there's no rule to reign them all, Kim
If you are really quirky, you can also add good design, content, accessibility and other things to the list. It all depends. Also, I'm not sure the small biz is different. I'm sure they'll either look at the best ROI or what they are the most familiar/comfortable with. If your clients don't know their weaknesses, you might want to tell them about them
Edited by A.N.Onym, 09 June 2011 - 05:47 PM.
Posted 09 June 2011 - 07:07 PM
I suppose, however, that it DOES depend on what you're trying to accomplish.
Posted 09 June 2011 - 09:00 PM
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