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Ms Adcenter Search Query Reports


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#1 ricka

ricka

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Posted 14 July 2011 - 12:23 PM

Google Adwords' Search Query Report (or Search Term Report) shows you all the search terms that people have used to trigger your ads. For instance, if you're running the phrase match variation of the term "dog food", your ads might be triggered by the search phrases "organic dog food", "cheap dog food", "healthy dog food", etc. The search term report shows you this, which is extremely handy for identifying negative keywords. MS adCenter has no such feature. I just called them to double check.

Google Analytics has a report which shows you paid search terms, but as far as I can tell (please correct me if I'm wrong) it only shows the ones you list in your Adwords account - not adCenter.

So my question is, is there some analytics program (or something I'm missing in Google Analytics) which would show me this data?



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