I'd like to start a discussion here and hope you can weigh in if you've got something to share.
I'm developing my first fully fleshed out mobile version of a new website (it belongs to me - not a client project). The site is selling several services and the homepage and service pages on the desktop version are quite thorough and lengthy (hey - it's me!). The desktop site is pretty much done, and for the last week or so, we've been working on the mobile site.
This work has lead me to ponder whether mobile users actually want to see the same length of copy that desktop users do. Obviously, formatting changes are intuitive, due to the different device being used, but what about the actual meat of the site itself? Should it be abbreviated, fully rewritten, published in full?
What do you think?
I also want to take a moment to plug the job our Barry Schwartz's rustybrick.com team has done on their mobile site. I have looked at the mobile site of pretty much every industry smart person I could think of and Barry's takes the cake, as far as I'm concerned. Barry...I must confess, we are riffing on your cool homepage on the site we're designing. I truly love the way you've used the shiny buttons to organize the pathways into the internal content. Brilliant...so easy to use. Inspiring and worth imitating.
Edited by SEOigloo, 30 July 2011 - 03:01 PM.