I have four types of content. btw... we don't kick donkeys here
1) Article content. These are (in my opinion) very high quality research articles that are among the best on the web in their niche. Most are several thousand words in length and illustrated with six to twelve photos, data, graphs and cartoons. They take at least a week of work from me. A staff member is always helping me with data collection, photography or graphics production. These articles often rank #1 in google for quite difficult terms and pull a lot of traffic. I produce, about one of these per month. Some of these make really nice money. Some produce a small but steady flow of income that could last until after I am playing a harp or shoveling coal in the afterlife.
2) Reference content. These include: graphics, glossary, short definition-type articles, photos with detailed captions. We produce two or three of these each month. They each require a few hours of work. They account for most of the traffic on our site but income from these is quite low per pageview because people get their information and leave. However, very high traffic x low income can be worthwhile.
3) Newsy blog. Every weekday and sometimes on the weekend we post between eight and ten newsy items that are one to three sentences in length. These point to content on other websites that we believe people in our industry and academic niches will be interested in. These require a lot of time and don't produce profitable income, however, we have a steadily growing number of subscribers and if that continues for another year or two this activity could cross the profitability line. I run this blog because I really enjoy it, it earns a lot of links and flashes back and forth between PR6 and PR7. Lots of people arrive at this blog every day by typing our domain name into google search and clicking into the blog. I think that the domain queries are worth the work.
4) Republished content. We republish one or two pages of content given to us by government agencies or public institutions each week. They want their content displayed on our site because we have a lot more visitors looking for that topic than they do. They might have one article on the topic but we have dozens and our visitors often look at many articles in a single visit. I republish their content because it is very high quality, it enriches our site and the cost of content production is zero. Income on this content is low because the quality is so high that very little attention is paid to the ads. Also, the topics generally do not match commercial products so contextual ads are not well targeted.
Edited by EGOL, 05 August 2011 - 08:08 AM.