The New Huge Sitelinks From Google
Posted 17 August 2011 - 05:27 AM
In the past you could get up to eight sitelinks that would simply be topical names for the pages on your site.
Now, on some queries, Google is giving something like an abbreviated title tag for site links. If you get eight, ten or even TWELVE of of them they are SO BIG THAT THEY WILL RUN YOUR COMPETITOR OUT OF TOWN.
They frequently show for brand names such as "MOMA" or "Behr" or a domain query.... however, I have also seen them displayed for unbranded queries.
You can read about them here
I think that they are helpful when they display for a legitimate brand name. However, when they display for a generic query I think that they give undue advantage to a single site. But, Google must think that the site deserves the overwhelming attention.
Posted 17 August 2011 - 06:25 AM
Getting 12 bigguns for Mutley. One is a subdomain (which is still in limbo....). Never seen any site links for non-branded queries though (for my site). That would be nice.
Posted 17 August 2011 - 10:01 AM
For my site if you type in the site name, my 12 sitelinks take up the entire first page! But, I don't see any sitelinks for any of my keywords.
Posted 17 August 2011 - 10:41 AM
It will be interesting to identify edge cases where navigational intent does not show sitelinks or where non-navigational intent does.
Aside #1: I note that single generic word domain names are not being considered navigational. I presume where intent is ambiguous the default is for for a normal broad search return. Once the tld is added sitelinks show as ambiguity is resolved.
Aside #2: I note brand names appear to be considered as navigational but not trademarks or service marks. Interesting distinction.
Edited by iamlost, 17 August 2011 - 10:43 AM.
Posted 17 August 2011 - 11:00 AM
Posted 17 August 2011 - 12:14 PM
Posted 17 August 2011 - 12:44 PM
Also, I have a TM that when typed in displays sitelinks for one of my websites - but the domain of that website is not the same as the TM. The TM appears in text only in the footer of the site.
Posted 17 August 2011 - 02:37 PM
Edited by iamlost, 17 August 2011 - 02:38 PM.
Posted 17 August 2011 - 02:39 PM
What is the weather domain you see Egol?
Posted 17 August 2011 - 03:05 PM
Posted 17 August 2011 - 03:36 PM
Thanks for pointing this out Egol. That's quite enormous.
P.S. I've noticed something interesting. It looks to me like my most recent blog post on several properties is showing as the bottom link in the lefthand column of the sitelinks. That's kind of neat-o.
Edited by SEOigloo, 17 August 2011 - 03:39 PM.
Posted 17 August 2011 - 05:25 PM
I just get weather for Hounslow, which is way over on the opposite side of London, and then some BBC and other links.
Maybe the MET office need an SEO?
Posted 17 August 2011 - 05:32 PM
Is that a really popular weather site in your area?
what I see is theweathernetwork.com.
Posted 17 August 2011 - 06:27 PM
I guess...don't have a clue...I use the govt weather site local forecast via bookmark.
Is that a really popular weather site in your area?
Posted 24 August 2011 - 12:26 PM
I have seen a few domains that display sitelinks in more than one query.
Posted 24 August 2011 - 02:47 PM
Posted 24 August 2011 - 03:38 PM
I'd like to think so...
Heh.... if you can get twelve sitelinks for something highly commercial your site would be worth a lot.
What I really really like is when 'as the query is input' the instant results show increasing sitelinks...4-6-8-12...with each additional letter :nanacomputer:
I guess that is a Google proof of niche (navigational) term dominance?
Posted 24 August 2011 - 04:44 PM
Posted 24 August 2011 - 04:58 PM
Note how a search for "london newspapers" yields (at least for me) Telegraph.co.uk as the number one result... then, instead of sitelinks they have the headlines of a few very recent news stories showing.
I looked for schema.org code but didn't find it. Somehow Google is able to grab really recent content for the site and incorporate it into the SERPs.
Posted 24 August 2011 - 05:07 PM
Posted 24 August 2011 - 07:22 PM
In a similar vein - but not the n-sitelinks, I have several URL directory (category) names (often several hierarchical levels deep) that return the title, the description, and a couple of text links - rather like those news story links - for videos (using the vid title) with play time. What is particularly interesting is that the links go, not to the category page returned and that does reference the videos (in thumbnails that expand to play when clicked) but to the vids' pages in the video directory (on a different hierarchical level). Interestingly, similar category pages (exact same template, different subjects) return 4-6 sitelinks with a 'more results from' link. So far no idea why the difference - why vid from some, sitelinks from others...
Lots of juicy stuff to investigate.
Note: am finding most of these 'new' query results via log file analysis of referer traffic change.
Posted 18 September 2011 - 07:22 AM
In today's Google SERPs for "incontrovertible" an image associated with a news entry about a Nobel Prize winner resigning from a professional society has a guy with a sign "I QUIT!".
The text entry goes to The Star Ledger but the image goes to Daily Tech.
Posted 18 September 2011 - 12:09 PM
While I've been watching for this since shortly after "universal' search was introduced I am still not certain where this might end or potential drawbacks and benefits for individual sites; specifically information ad/af revenue sites.
Once again :tinfoil: :fingerscrossed: :hanginginthere: :juggle: :study: :popcorn: ...
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