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[iamlost]

An interesting 46-minute video posted by Jay Baer has Derek Halpern critiquing Jay's site, Convince & Convert, offering conversion optimisation suggestions. Very nicely done three pane split window showing both men and the page section under discussion.

While this is a simple once over it does offer numerous actionable suggestions especially for those who utilise WP themes pretty much out of the box.

Always be asking:
---what is the point and subgoals of the page?
---why is that bit there, in that location?
---what has it done for me lately, rated against the past?
---how does it aid/hinder specific/general conversion goals?
---how might it be better?
etc.

Beyond the possible lessons from the video content I'd like you to consider:
---how quality video can serve as leveraged site content. And what more could be done.
---the marketing gain for both men and their services. In effect both men are serving as testimonials to themselves and to each other in the guise of education.