I have re-written my website (Wordpress) and I have been constantly changing things. I have a friend who is a successful marketeer. I have also had some great feedback from Dr Marie who I know online.
The layout of my site seems to be ok. The problem arises from search rankings on keywords.
As a Nutritionist I'm finding it hard to rank for specific keywords. I have more lower level or less populated keywords - such as 'Nutritional consultant'. Yet, I'm unable to rank at all for these keywords.
WM tools shows that I'm being ranked for words that are not any keywords, or related to my profession / website e.g. I'm being ranked for 'Mark', my name. The closest keyword to my aims / profession is 'Nutritionist', however it is non-specific and is used by hundreds of other sites. If you do look at my site, my keywords are in my header.
I have 72 404's found in WM tools and I'm still unable to lose them despite asking WM, re-submitting sites maps, asking for googlebot etc. Though I understand that 404's do not affect SEO?
Previously I'd written shed load of articles. This time I placed those articles on the site, rather than on other repositories. I was finding that they were giving me little return. I've also been told by my friend that some of those articles have little relationship to my services. So I will begin to sort this out over the next week or so with newer more relevant information.
I did think that I was un-intentionally blocking my site in some way. So I removed SEO plugins and just used Meta headings instead. Even though they are meant to have little benefit. I was trying to start back at square one. I have the usual FB and Linkedin pages, I also regulalry update all three with tips and articles links etc. Yet, I'm sure they're no follow. So I'm doing it more from a socialising perspective, getting my name networked.
I have an extremely low number of hits. Lucky if it's 1 a day. I reckon that's low by anyone's standards. My friend mentioned that he found it hard to find my site on the net. An issue that I agree with. I just don't exist or I do but not very well. I feel I am doing something fundamentally wrong.
I'm very happy to provide further stats / info if requested. If someone could gives me some pointers on how to get more visibility I would appreciate it.
Edited by Gunji, 04 September 2011 - 12:35 PM.