A few weeks ago, Iamlost linked to this article written by Michael Martinez, These Aren’t The Meta Descriptions You’re Optimizing For.
Here's some of it:
Stop Putting Your Keywords Into Your Page Titles
There’s nothing like a well-written title tag. And, frankly, given all the SEO dreck I have to slog through every day about “title tags”, there *IS* nothing like a well-written title tag. Give it up. You suck at writing page titles. Furthermore, you suck at teaching other people to write page titles. Look around you at all the crummy, lousy, boring, repetitive page titles that are flooding the search results.
The magic is NOT in the keywords. Yes, I look at keywords all day long. I write titles that use keywords. But my keywords are better than your keywords. Why is that? That’s the bonus question in today’s SEO exam, ladies and gentlemen.
I've probably written thousands of title tags. The last few days I've been slogging through adding about 30 new products to my site. I've been doing my keyword research, writing nice descriptions of the products, and writing title tags. Now that I'm almost done for the night, and with this new batch of products, I'm wondering why Michael's keywords are better than mine and why I'm sure his title tags are better than mine. Anybody know the answer to Michael's question? Michael, do you want to give it up??
How do you write your title tags?
Do you write them like a catchy classified ad in headline format? Do you list keywords separated by a comma or | ? Do you count your words or care if it gets cut off in Google? Do you make sure the KW's in your title tag appear at least once on the page? Am I spending too much time on this? Why does Michael say to stop putting KW's in the title tag?
I remember when I was first doing web design, at least 8 years ago, and I heard about SEO and did KW research and wrote title tags for one of my clients who had a catering hall in Queens, NY. I wrote a title tag something like, "Queens Catering Hall..." A little while later I checked and I was BLOWN AWAY that my client was #1 for that spot.
I still put keywords in my title tag and I can rank high for long-tail and not so long-tail KW's, so I think it's important to put KW's in a title tag. I guess I'm not saying anything ground breaking here, but since I think title tags are so super-important, I'm curious how you guys write your title tags.