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Us Black Friday Spending Up 26 Percent Vs Year Ago

Black Friday Cyber Monday

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#1 AbleReach

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Posted 27 November 2011 - 06:08 PM

Are you holding your breath before Cyber Monday sales reports come in? This news from Comscore should make you smile.

U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season. For the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day (November 24), while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.


Black Friday Boasts $816 Million in U.S. Online Holiday Spending, Up 26 Percent vs. Year Ago

#2 EGOL

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Posted 27 November 2011 - 07:35 PM

We did pretty good on Black Friday but today has been even better. Waiting for tomorrow.

#3 iamlost

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Posted 29 November 2011 - 12:23 PM

It appears to have been an loverly weekend :D
Final numbers aren't in particularly the affiliate referrals but definitely well up on last year.

Just a general query to everyone: how many run A/B or MV offerings to fine tune for the 'selling season' aka Christmas?

#4 AbleReach

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Posted 30 November 2011 - 01:22 AM

Cyber Monday Spending Hits $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History

RESTON, VA, November 29, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.



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