The New Strength Of Wikipedia In Google's Serps
Posted 02 December 2011 - 12:26 PM
Wikipeida has moved above me for some keywords that really surprise me and I see Wikipedia suddenly jumping up several positions in the SERPs to beat organizations that are very strong for their primary keywords.
Have you noticed Wikipedia suddenly jumping up the rankings in the SERPs that you watch?
Posted 02 December 2011 - 01:47 PM
It's been going on for years... I got bumped up to yin-yan, and losing the 1st spot really hurts. If you'd ask what hurt me most financially in the last years... Wiki is it. In fact, I'm sure it's been a big factor in messing up webmasters economic situation.
Lately, it's a nightmare, they rank #1 with single statements like "this is a sketch page on blablabla"... or a two line list of "blabla (the plant), blabla (the tool)" that points to those pages of theirs.
But it's normal... just browse the Nasa "Astronomical picture of the day" then look at the little paragraph at the bottom. It's filled with links to wiki pages, phrases and single words like California, eclipse... and all those will be PR4-5 next time you'll look, cause the Nasa site is super strong.
In french searches, most of the time, wiki gets the 2 first spots with their french pages, and often the English ones rank too. Lost tons of first spots to them, and all they have to do is mention the word on the page now ,and boom, they are the best on the topic, bumping my pages that have everything on the subject, with a page with a line that say the page is in construction... nice quality and relevant result Google.
So yes... wiki is bumping me everywhere with just a mention of the word now... kind of makes it hard for those that don't get natural links from the Nasa, .gov, and all the other gorillas... that are linking spontaneously to wiki.
Making sites was lots of fun, always doing better and better... but it's over now, getting very frustrating to be bumped by pages that just have a one liner. When I saw wiki bump the American Cribbage Congress with a single page a few years back... I got disappointed, but also got scared, stopped working on the poker site, and worked even more on the other ones... now... it's simply stupid... got to work many times more to just try to stay the same.
Sorry for the rant... but when G can't even figure that é, ê and e are not the same... very swift... making my life harder from the start, and now, it's even ranking Wiki empty pages that are in construction, or putting English pages above me, cause an é is the same to them... I feel your pain my friend.
For the last 6-7 years, I never had to go fetch backlinks... but it looks like good content is really getting to become irrelevant, when a single wiki page outranks huge sites just about a topic, like the Cribbage American Congress got done to them... I never expected to outrank them with my free game, but Wiki bumping them with a single page... I was insulted for the ACC.
It was bad... but now it's ridiculous, and they might as well rename their "I feel lucky" button by "I feel wiki"...
Posted 02 December 2011 - 03:14 PM
That would make sense -- if an article is well-written it's about as useful as anything else Google can show, but if it's badly written (as many Wikipedia articles are) then it should be downgraded.
Of course, assessing the quality of any Wiki page is extremely difficult -- they are constantly changing.
Posted 02 December 2011 - 05:14 PM
But science fiction fans have a saying: "Death doesn't mean anything in the Xenaverse". Or maybe it's: "Damn, if THEY can do user-generated content, WE can do user-generated content".
So the sites that are outranking Ickipedia tend to be OTHER Wiki sites. I'm not sure how many of them are just "fan" sites but they are definitely POWERED by the fans, who contribute the articles. And these articles tend to be better written and better informed than their Wikipedia counterparts because the fan-run wikis are obviously being shaped by "experts" in these areas.
So take that for what it's worth.
Posted 02 December 2011 - 07:15 PM
Opportunity knocks... do you answer?
1) stub pages with zero content often rank #1 above other fantastic content
Opportunity knocks...again...do you answer?
2) mediocre articles on wikipedia often outrank websites that have a virtual Bible on the same topic
Yes, SEs, especially Google, especially recently have been showing large domain-brands almost as site-wide results. Some, not all, but some of which offer various webdev opportunities. Whether such have sufficient return to be worth pursuing depends on one's business model, comparable competing possibilities, and available resources.
Posted 04 December 2011 - 03:26 AM
A better variant would be to write short, but good portions of articles with links1 to your 1best of the web content, preferably quotes from those articles.
Then again, iamlost as well.
Edited by A.N.Onym, 04 December 2011 - 03:27 AM.
Posted 04 December 2011 - 03:34 PM
I recently wrote a really comprehensive article on a particular subject. When I search for that keyword, the first page that comes up is a very poor Wikipedia page. So, I added my site in the links section and presto, even though my page is not in the first 20 pages, (which will hopefully change soon), it is one of my top visited articles and has already attracted several links.
I think a poor Wikipedia page is a great thing for content writers because people go to the wikipedia page, realize that they need more info and then hopefully click through to my page.
Posted 04 December 2011 - 03:41 PM
I think the key is to not be greedy and to only link out when you have superb content that is really going to benefit the reader.
Or maybe I am just lucky.
Posted 04 December 2011 - 07:03 PM
I have seen people add links to wikipedia articles and BAM.... the next day every reference to their site was scrubbed out of wikipedia.
You both make good points. I'll just say that...
Wikipedia links sticking would depend on who is watching Wikipedia. Links may be replaced by a competitor outside of the Wikipedia "community," or an unsympathetic watchdog within.
---not being easily connected to cited or linked sites is an advantage
---keeping the Wikipedia article objective, factual, and as thorough as a subject summary can be is an advantage. Don't treat it as a (obvious) marketing ploy; softly, softly...
---provide many (I like a 9:1) links to authoritative sites that are not yours for every one that is. Chose all linked pages, especially your own, carefully. By maintaining a high link quality on the Wikipedia page you imply a similar quality for your own. Then make that implication real.
---remember that modern search often utilises citations as well as links. Use wisely.
---while many are beating each other up on certain popular Wikipedia pages remember that the long tail is extremely alive and well in a heavily cross-linked encyclopedia. Use to your advantage.
Posted 05 December 2011 - 03:38 AM
Google must be so happy for Wikipedia, it was the only way they could be sure of getting some decent results for a change.
Don't forget that if you are updating a few possible inclusions in Wikipedia it does help to have a range of private proxies to connect through. Be objective is one of Iamlosts bet points I think. Many people just scribble out some marketing crap.
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