Facebook Vs Google In Ppc
Posted 27 December 2011 - 07:14 PM
Note: all the usual disclaimers apply
Note: yes, I know that technically FB is not a SE but the topic is about PPC....and I like to twist the SE tiger tail every now and then.
FaceBook now offers a reasonable alternative to AdWords. If you are interested in PPC (pay per click) / CPC (cost per click) then take a look at FB's offering. The targeting is amazingly granular and the cost is typically a fifth to a third that of equivalent AdWords.
* Facebook Adverts
* Ads and Sponsored Stories, FaceBook Help Centre.
Now, if only they'd offer an alternative to AdSense...
Posted 28 December 2011 - 10:12 AM
Posted 28 December 2011 - 10:38 AM
How did you target your ads?
Do you know if keywords can be targeted?
Posted 28 December 2011 - 11:50 AM
Note: click each link (blue question) for additional information.
I think the basics are well covered. The rest is a matter of spending a couple hundred dollars running tests before creating full ad campaigns.
How are interests identified?
Interest targeting allows advertisers to target people based on information they’ve provided in their profile (timeline). This includes listed likes and interests, the Pages they like, apps they use, and other profile (timeline) content they’ve provided.
What is Topic targeting?
Topic targeting (marked with a #) lets you target everyone who has expressed interests closely related to the term you select. For example, "#Cooking" lets you reach interests like "cooking," "cooking tips," and "cooking and eating." Precise interests (unmarked) target people who have expressed that specific interest. For example, "cooking" includes only the interest "cooking."
Note: I recommend considering FB data and adjusting rather than simply plugging in whatever works in AdWords.
Posted 28 December 2011 - 01:29 PM
I did look at that page and read the targeting options... but didn't see "keyword" so that's why I asked.
I think that the targeting options explained will work nicely with a lot of products. But, not so well with others. If they had keyword targeting they would get more business.. but that might be hard to do.
Posted 28 December 2011 - 04:00 PM
Posted 29 December 2011 - 05:53 PM
When you run a campaign you can put in a bunch of keywords and facebook will show your ads to people who have identified those keywords as things that they like. (I am assuming facebook will use the contextual content of the page to determine if your ads fit as well.) When I started up my forum for veterinary technicians I ran facebook ads that only displayed for people who had identified themselves as a veterinary technician, veterinary technologist, veterinary nurse or animal nurse. You can narrow it even further and only display to certain age groups, or to single/married people, or only women/men or only to certain countries or cities.
As you make your selections Facebook tells you how big your audience is likely to be.
Posted 16 January 2012 - 03:33 AM
My understanding on Facebook keywords is more about interests and not questions - in my experience so many get PPC (adwords - I ignore adsense) wrong and it end up with so much negative press ("Yeah tried it - it was rubbish)
In essence both are about quality and defining right into the most niche areas to get hte best results
Both need a lot of time, effort and patience
On a further matter any having success with Linkedin ads?
Posted 16 January 2012 - 08:47 AM
Posted 16 January 2012 - 12:00 PM
Posted 07 February 2012 - 04:14 AM
Posted 07 February 2012 - 08:54 AM
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