However, due to the automatic nature of my SEO mind, I do tend to always write a blog post with the intention of it being found by search engines.... so there's always a bit of "keyword thought" going on in the back of my mind. But as this was a very small blog post, with no great financial gain to be made from it and only the amusement of seeing the search engine stats later on.... I didn't think anything more of it.
Well, over the years it does rank quite highly for certain short phrases. And today somebody decided to tell me so:
"This is the top Google search for Ikea UK launch date (or something similar). So you should contrain a bit more info then your boring Saturday morning routine in Essex. Was the Essex store the first one? How many stores were open at the launch? How many more are open today than in 1987? Many questions remain unanswered and you have a duty of care to Google searchers.
So get with the program and expand this entry or get out of here (and take your cheap shelf with you)".
- yeah for me! I guess it must be frustrating for someone to search for something and find something else. In many cases, where I may have been writing a sponsored blog post or wanting to drive traffic to a webpage through natural search I may have used "intentional keyword thought" in the structuring of the page(s). But in this instance - it was merely a daft blog piece about going to Ikea and finding the place full!
I shan't be publishing the comment on the blog as I don't think it adds any value to the discussion, and I wouldn't want to enter into a conversation with the person who wrote it.
So what do you think? Is the phenomena of "Accidental SEO" a real thing? Has it happened to you? Should we readjust blog posts/webpages if you are finding "unwanted" search results in our stats - even if you think the page may be written correctly for your purposes?
Answers on a postcard to the usual address.....