This is the way things work. It's just slow as molasses how online is picking up on some fundamentals of digital economics.
Designers debuting their lines at the Academy Awards or during Fashion Week are knocked off within forty-eight hours or less.
Always be a moving target. While they are copying your current version, you have one about to roll out -- and another in the works. Expect to be copied, and expect to outdo what's online right now.
Move offline. For example, one company I ordered from decorates packages with hand drawn art. Fulfillment is just as important as ordering, and it's harder and costlier to steal. Service isn't a module a Craigslist flunky can simply switch to the "on" position.
End the era of slapping up a standard non-Facebook site on Facebook. Social marketing starts when you stop trying to figure out the least possible the company can possibly do, plus whatever else it can get away with.
Edited by DCrx, 25 March 2012 - 12:27 PM.