"No new messages or recent critical issues."
I remember a time when not getting mail made me sad. I am talking pre-email era here.
Not getting mail now makes me happy.
One interesting point - for a couple of my sites (not the main ones that you probably know about) I have done some directory link building in the past as an experiment. Lots of directory links, pretty low quality. No messages on those accounts.
So I wonder what people are doing to get the messages? Blatantly buying links?
Here is my best guess.
I don't think there is anything wrong with using directory links (excessive anchor text may result in Penguin visibility, though). Maile Ohye is on video saying Google doesn't care about low-end directories because they don't affect PageRank. Also, she says,
scraper sites do this to everybody, including Matt Cutts.
Of course, Google may have changed their minds and forgot to tell us about that, LOL!
If you were involved in the main Blog Networks that Google had their eye on such as BMR, the odds are pretty high that you're going to get the Unnatural Links Notice, regardless of the depth and breadth of your link graph.
If you're spamming forums with Xrumer, you're in a high risk position. I saw one the other day where the SEO company created a Forum Group and 1,000's of users that posted with anchor text. We think they must have been using automation because the user names were random strings. I bet Google is wise to this trick.
I read someone that said if you're using any link building package that has a name, you're in a high risk position -- Google has probably bought those packages and is using the info learned to fashion their algorithm. Seems pretty logical.
I'm guessing -- if you have a very broad link graph with high trust and authority links, you may not be vulnerable to the effects of the above links, which fits with what @iamlost is saying. And, of course, if you have a large link graph with some decent links, why would you want low-end directory links? That's what everyone is talking about in regard to Negative SEO. Everyone agrees that you can't take down a high authority site with Negative SEO. It can definitely happen on low authority sites though, so be nice to your competitiors
So, it seems that the antidote to protect yourself from Google is a large number of links with a significant number of links from high authority sites. Who knows what the number of high authority links would need to be, but I would feel pretty good if 10% were on the high end. How many total links? "Shrug" who knows, it depends on the quality of links, but it may be in the 300K to 500K range.
That seems logical as Google is showing a distinct bias toward brands and brands are the kinds of sites that will have that quantity and quality of links.
I doubt you need to worry. There's a difference between advertising yourself on directories and creating a link scheme that generates 25,000 links from one directory, forum, blog site, membership site, etc. It's the large number of links from one domain that trips the notice.
Having said that with reasonable confidence
, off to check Webmaster Tools, LOL!
P.S. I've seen several discussions where people that put links in Wordpress Theme footers were penalized and the response on their reconsideration request was that Google wouldn't remove the penalty until the footer links came off, good luck on that one. Here's what Barry Schwartz at SE Roundtable says --> http://www.seroundta...inks-15068.html
Edited by chuckfinley, 20 July 2012 - 02:25 PM.