Jump to content

Cre8asiteforums Internet Marketing
and Conversion Web Design


Photo

Google Vs Irs, Right Now, The Irs Has A Better Brand Image

google irs brand

  • Please log in to reply
4 replies to this topic

#1 clandestino

clandestino

    Honored One Who Served Moderator Alumni

  • Hall Of Fame
  • 985 posts

Posted 16 April 2012 - 04:13 AM

If it were a perfect world and the IRS hired perfect employees, they would be customer service oriented and willing to help the taxpayer, their client, file their taxes correctly so as to avoid a bad result upon audit. Rather, they will not discuss the law and how it applies to a taxpayer unless you are under audit or you sue them in tax court. Moreover, the law is so complicated, that most IRS personnel can't understand it or correctly apply it. Many of the agents will intimidate their way to large assessments, rather than correctly apply the law, as they are rated on their ability to recover taxes and it's easier than learning the law.

Now the parallel to Google.

Google audits sites and penalizes them just as the IRS does to taxpayers.

Neither will Google be clear as to what their rules are. To make matters worse, they may decide tomorrow that they won't allow a practice that has existed for many years and they have commented that it's O.K. Because their Quality Guidelines are so vague, they can change direction to meet their business objectives at any time and the path to their increased revenues is to penalize perfectly honest businesses in order to achieve their success -- to hell with the collateral damage. Google will not establish specific rules because it would prevent them from sacrificing users in order to make money -- they would have to care about their customers (the searcher), publishers (mostly information sites) and users (businesses that offer products that people want and need and that attract people to Google so Google can sell their products).

Actually, the IRS is more honest. At least they have an appeals process and, if they won't tell you how you violate the law, the appeals officer will dismiss the claim, as will the courts.

There is no appeals process with Google and most of the time they won't even tell you when or what -- shoot first and refuse to answer questions later. They have a "sue me if you don't like it" attitude.

So Google is building their brand and the way that I and 1,000's of others see it, the IRS has a better Brand image than Google. Sad state of affairs Google.

One day Google won't control the whole game and there will be a backlash. They will wish that they had taken some of the Billions! of dollars they earned and invested them in customer service to clearly disseminate the rules and assist users in meeting them.

And remember, all the while, Google regularly violates their own rules.

I'm reminded of Blockbuster Video. You could take back a video late and the late fees might be 3 x the cost to purchase it. Their attitude was, "Well, you should have bought it." Now they're bankrupt, even after they undercut Netfilx. I'd rather pay Netflix 3 x the Blockbuster fee than give Blockbuster the money. One day this will be Google's fate.

Here's a good example of Google's handy work -- http://groups.google...ers/NJgHT_GPMMQ

Out of the millions of dollars Google makes every year, they can't even tell the poor guy what their position is? Tell me where in the Quality Guidelines his question is answered. It's not, except in vaguaries that could be interpreted many different ways.

It's hard to give Google what it wants when they won't tell you what their rules are. Worse yet, they won't do it out of greed -- they want to be able to change the rules whenever a profit opportunity presents itself, without having to deal with a backlash from users pointing to the rules.

Google wants people to publish relevant content that will be of high appeal. Aaron Wall at SEOBook said it best -- the error in Google's business model is most smalll businesses aren't relevant. However, they do provide products and services that people want and/or need. If I sell washers for faucets, it's not excting -- nothing to write home about -- but, people go on the internet to buy them when their faucet leaks which creates an opportunity for Google. It's in Google's best interest to help the small mom and pop business succeed. Or do you think they want them to crash and burn so they can't rank Organically and they have to buy Google's AdWords Express product? Hmmmmmmmmm.......

For years Google has been trying to sell PPC to small business owners -- the market is huge! They have failed miserably and sometimes have used very sleazy methods to try to succeed.

They want these Local products to move and they are willing to do anything to anybody to get them to move.

Wait until one day your site is collateral damage in Google's war on "Affiliates and SEO's" and Google won't even communicate with you as to why they think you're outside their Quality Guidlines. You won't be so quick to say you just have to give Google what it wants then.

Many of these people are just honest, small businesses trying to make a living. They get nothing but threats and uncertainty from Google. Google will turn on them in a minute if Google can make a buck. Google needs to get out of the way and let them market their businesses. Marketing should be the order of the day, not publishing for Google. Let small businesses go to work marketing themselves and the publishing will take care of itself.

That is, if Google will stop running PPC ads for Viagra, Porn and Get Rich Quick Scams to pad their profits.

I'm not using Google's products any more and I'd rather sell door to door than pay them one penny in PPC or AdWords Express fees.

I and 1,000's of others are "Mad as hell and we're not going to take it anymore." I recommend people boycott Google. There are plenty of opportunities to advertise on other Media Networks that care about your business. Don't buy any products from Google and focus only on Organic. After all, back in 2008, Jupiter Research said -- 87% of all search clicks come from Organic Search, not pay per click ads. That means that 7 x more clicks come from Organic. Boycott Google -- The only power we have is the power of the purse, use it!

Without the website owners, the searchers have no reason to come and Google has no business. Alienate enough website owners for long enough and they will take the first viable option that comes along, much like my Blockbuster Video example above.

Google is evil!

If Google wants to do this kind of thing (mass penalties), they should publish their intent to take action for, say, 6 months in advance. They should explain what their rules are and how they apply during that 6 month period. Then if people don't change, at least they went a long way to help them. It wouldn't take more than .00000000000001% of their earnings to do it. It would take planning and patience though -- I may have found the drawback, Google may not be capable of that.

They act like they enjoy getting even with people. If everyone was a software engineer, it would be different, but they're not. Many mom and pop businesses are trying the best they can and rely on so called professionals for advice. Those mom and pop businesses attract a lot of business to the internet for Google. Google should appreciate that and help to develop it.

I also have to file my taxes this weekend, which I really hate to do. Can we please have a flat tax or fair tax and get rid of the IRS and all those lobbyists on K Street in Washington DC?

As a result, I don't know who I hate more -- Google or the IRS. Today I think it's Google -- the IRS is more ethical.

There, I feel better now.

Edited by chuckfinley, 16 April 2012 - 04:17 AM.


#2 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5166 posts

Posted 16 April 2012 - 08:28 PM

Wow.... I didn't know that either the IRS or Google was that bad.

*hoping for the flat tax or better yet a consumption tax*

#3 clandestino

clandestino

    Honored One Who Served Moderator Alumni

  • Hall Of Fame
  • 985 posts

Posted 16 April 2012 - 10:35 PM

Hi EGOL,

I get like this every time I have to file my tax return and pay all that tax, LOL!

I'm not exaggerating, though. I have represented clients before the IRS under exactly those circumstances. I remember a small business where the IRS assessed $250,000 on audit. It took the IRS 2 years to do that. The auditor was a young kid that couldn't understand the law and understood even less about accounting. He terrorized my client and threatened me for "being the mouth piece for the mob."

On appeal, where they have attroneys that can understand the law, the assessment was reduced to $10,000. $250K would have put my client out of business. And he had to pay me for over 2 years - approx $20K. How fair is that? I always said that kid probably got turned down by every law enforcement agency West of the Mississippi and the IRS was the best he could do and he was still trying to catch the bad guys. The audit division is about tax compliance not catching bad guys.

My client wasn't a bad guy and neither was I.

There's an old joke -- The 3 biggest lies in the world are --

1) I'm with the IRS and I'm here to help you, 2) the check is in the mail, and 3) I can't tell you that one, LOL!

Nobody makes jokes about Google. I don't think anybody thinks it's very funny at all.

You are so right, though. Either a flat tax or a fair (consumption) tax would do it. It would get rid of many of those pesky Lobbying Firms on K Street in Washington D.C. too.

They want fairness? There you have it -- rich people can't lobby to get special favors from the government.

Edited by chuckfinley, 16 April 2012 - 10:38 PM.


#4 bwelford

bwelford

    Peacekeeper Administrator

  • Admin - Top Level
  • 8995 posts

Posted 17 April 2012 - 08:39 AM

As Peter Drucker said, Help is defined by the recipient. It's a very tough standard, but it's the only one you should be satisfied with. Governments always have the excuse it would cost too much, although it's rarely true if you look at all the costs of having unsatisfactory systems. Google has no such excuse.

#5 clandestino

clandestino

    Honored One Who Served Moderator Alumni

  • Hall Of Fame
  • 985 posts

Posted 17 April 2012 - 02:17 PM

As Peter Drucker said, Help is defined by the recipient. It's a very tough standard, but it's the only one you should be satisfied with. Governments always have the excuse it would cost too much, although it's rarely true if you look at all the costs of having unsatisfactory systems. Google has no such excuse.


Here, here -- very eloquently stated. I couldn't agree more.



RSS Feed


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users