5 replies to this topic

[Angela Charles]

A lot of companies become complacent about their websites once they've attained some #1 rankings on the search engines. So, we decided to do a study on the real impact of doing nothing on search engine results and compared that to companies that are continuing do add optimized content to their sites. Between Panda and Penguin, we thought this was a great way to really see the impact of algorithm changes on older sites.

Findings: Companies that stopped maintaining their SEO saw their #1 results drop by 30% in one year on Google, while sites that continued SEO saw #1 rankings increase by 18%. We also analyzed Top 10 results and Top 30 results on Google, Yahoo and Bing. See full report at: http://www.pilotfish...ting-report.asp

[glyn]

From my experience in cases where an SEO service stops for a client, their rankings usually drop off the first page in a month.

The speed of decay really depends on the competition strength - I saw one client go from position #1 for a keyword that was returning 20million results with an adwords CPC of $6.00, to not appearing in the first 100 results in just a few weeks.

I cannot tell you the satisfaction when they got back in touch to ask whether I could do anything to correct it, to which I replied sweetly "absolutely not!".

[Vince Wicks]

I'm maintaining my site in a long time and for me about if you stop doing SEO is easy to answer. First is it usually drop your ranking because you have so many competitor so they will pass you in the ranking. Second is your sales will be down because you don't have visitors to orders about your product or services. Last is you will lost your money.

[EGOL]

I think that a lot of this depends upon the methods being used. If you have put up excellent, substantive, original new content twice a week for the past to years you traffic will probably climb as the rankings mature. However, if your SEO has consisted of being placed on a link network your rankings are going to fall as soon as those links are yanked.

[Dr.Marie]

Obviously, it totally depends on your competition as well. I have sites where I have worked hard to get them ranking well and then done nothing and they continue to rank well because no one else is even trying.

[Millard001]

thanks Dr.Marie

this is really great one... even EGOL said that twice a week, content should post & distribute in the circles... that also one of the best things to do.

thanks for sharing.