So, any bans now as they have always been will be temporary.
If I understand you correctly, you're saying -- penalties come and go just like a normal market fluctuation and you have no need to have Google tell you it's happening. They have their rules and timetable, we have ours
I hadn't ever looked at it that way, but it makes a lot of sense.
The problem I have is CEO's want certainty. There's way too much uncertainty in the world markets today for businesses to risk expansion. Calvin Coolidge (ever hear of the roaring 20's, Cal did that) used to say that calming the fears of business by creating certainty is the path to growth of the economy.
Google just adds to that uncertainty. Yes, I understand that businesses should diversify their risk by opening up many off-line and on-line channels. But the way it works in business, if one of those channels (even after diversification) stops producing, that may be the end of that CEO's job. Businesses put 100's of thousand of dollars into these websites and they can't afford a hiccup. They feel that way even though Google basically gives them protection through Google's significant bias towards brands.
Smaller companies don't get that same protection and can be successfully attacked by their competitors with a Negative SEO campaign (and Google decided to let that happen). They spend 10's of thousands of dollars on their websites and building their brands and they can't afford a hiccup -- that money comes straight out of their wallet and it may damage their brand and future earnings (post penalty). This is a level of uncertainty that can put them out of business.
Maybe they should have asked their SEO company what they were up to, but; what do you think the SEO company was going to say? To expect a business owner to supervise their SEO company is really saying they need to learn SEO themselves which is just not realistic -- they need to delegate to be successful.
Many of us started with SEO and built online businesses. Most business owners I run into built businesses first that take a lot of effort to run. Later the internet became a viable way to market it. The point is -- they didn't look for a business that was easy to run and the internet was their whole job. They have their hands full with the business and there is no time to learn SEO, which is no simple task.
I think that for online business owners that have created many online properties and aren't blown out of the water if one goes down, the long-term game is it and I agree -- disconnect from Google you're just giving Google a pipeline to all of the trade secrets related to your business. It's like putting a listening device in every office at your business.
For mid-level businesses that have put 10's of thousands of dollars into building a brand, it doesn't work so well. They stand to lose that investment with 6 months of down revenue (some businesses have lost 50%). They have to play Google's game. They would hope that Google would be fair about it, though.
That's that conundrum -- do I run my business Las Vegas style (by rolling the dice with Google) or have no business at all?
Actually there's a 3rd choice -- Do I do something about it?
Edited by chuckfinley, 26 July 2012 - 02:04 AM.