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Seomoz's 2012 Industry Survey Results


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#1 cre8pc

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Posted 20 August 2012 - 05:00 PM

While it could be a bit slanted towards the SEOMoz community, anyone could fill out the survey. The results are interesting to look at. The SEO/M industry is certainly alive and kicking, as well as growing.

SEO Industry Survey


Of course, from my little UX corner of the world, the lack of any mention of usability or web design for humans is always a bug up my boo. These days, nearly every new client or potential client comes to me dragging a list of their competitors URLs because they see the better designs ranking and performing better. This never used to happen.

Did anything from the survey jump out at you?

#2 glyn

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Posted 21 August 2012 - 07:21 AM

How about the lack of research. Or the lame mthodology.
What they could have done is farm out the researfh and had it done by a research house. This reads like googleblog!

#3 EGOL

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Posted 21 August 2012 - 07:49 AM

I thought that the survey was very generalized.

Its not what the masses are doing or earning or paying for that is important. It's what the successful people are doing.

Without that type of breakout there is very little take-away.

Edited by EGOL, 21 August 2012 - 07:50 AM.


#4 cre8pc

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Posted 21 August 2012 - 11:31 AM

It's what the successful people are doing


Agreed, but perhaps their survey didn't ask for that information. Aren't the top successful SEO's unwilling to share what works for them (with some exceptions)? The industry is cut throat competitive and in my experience, not always friendly.

Does anyone else do surveys like this, to make a comparison? For example, the UPA (Usability Professionals Assoc) conducts an annual survey that pretty much focuses on salaries and types of skills and roles UX folks participate in.

#5 iamlost

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Posted 04 September 2012 - 03:56 PM

My take aways (other than what has already been said :)):
* I'm obviously NOT a typical marketer... :D
* I wonder if they know what they mean when they ask/answer the questions?
SEO: an amorphous figment wherein term definition is both relative and subjective... and associated behaviour doesn't accomplish whatever they think it does...
* and please do NOT get me going on "inbound" marketing... :spitoutdrink:

Edited by iamlost, 04 September 2012 - 03:56 PM.


#6 glyn

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Posted 05 September 2012 - 12:08 AM

Hey just ENGAGE!

#7 iamlost

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Posted 05 September 2012 - 09:43 AM

Hey just ENGAGE!


GGAAAHHHH!!! You go wash your mouth out with lye soap this instant!



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