To concentrate my grump on the info-graphic I'll bypass the further irritation of the site that republished it and the associated fulsome comments...and go direct to the original and their comments: The New Face of SEO: How SEO Has Changed [INFOGRAPHIC], Fuzz One Media, 25-November-2012.
Before we get to the actual graphic, the intro:
Well, a lot of SEO shortcut hacks and sloppy spam-y practices were impacted. And SEO blog world advice largely immensely changed.
Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
This crap about SEO verging into marketing is pure unadulterated excrement. SEO is optimisation focussed on optimising a site's search engine traffic. That is all folks. Yes, SEO should be done in tandem with many other business disciplines but that does not make SEO more than it ever has been. Just because a person or agency providing SEO services broadens their business model doesn't ipso facto broaden SEO. Idjits.
Here comes the info-graphic critique:
OLD: very specific based on search volume
NEW: broader targeting based on conversion probability; use PPC data.
Sorry, that 'new' method has actually been best practice since, well the beginning; on the other hand that 'old' method was and is simply shoddy lazy behaviour. And PPC data was and is not necessary.
OLD: design (UX) separate from SEO
NEW: UX now #1 priority
So, SEO has gone from promising #1 in Google to offering #1 in UX? Double crap. Yes, holistic web design was - and still is - rare. No, improving UX is not directly part of SEO. Nor is design.
Funny little mention on the 'new' importance of load times... guess whoever hasn't been in the business long enough to know that load times were once a critical consideration...
Funny little mention of 'no focus on mobile' - well, keeping up with the times does separate the pros from the hacks...
I really can't be bothered shuddering my way through the rest at the moment... guess my spleen is purged... it is NOT an info-graphic on the difference/change between something old and something new but between fast and sloppy short term bandwagon non-holistic thinking and long term conversion-centric business model specific thinking...
Except that I get the feeling that whoever doesn't really understand the latter...