A new whitepaper came out from the Human Factors folks that is interesting reading.
It's a FREE PDF (I never get hassled when I fill out the form to get these.)
Mobile Phone: A Persuasion Channel?
A white paper by Amber Krishan
This white paper discusses the relevance and nuances of the mobile channel across three key aspects: business considerations, user engagement and technical capabilities.
Most companies go through six stages in their mobile journey:
- Mobile Trigger
- Rushed Development
- Reality Check
- Repair and Rescue Attempt
- Reset and Rebuild
"It is now evident that the possibilities through mobile technology are tremendous. It takes a cleverly crafted persuasion strategy to leverage this unique opportunity."
"There are many steps to building a persuasion strategy and, like a typical design process, it starts with understanding the customer."