A great discussion topic for UX practitioners to reveal a weath of knowledge about.
I shan't hold my breath for it though.
First off, do preconceived notions turn into self fulfilling prophesies? A newspaper was sure younger readers prefered their online edition and older people were stuck on print. The timeworn "old folks don't like change" argument. Surveys told it so.
And, as we know, survey results come written on stone tablets.
Turns out the designer was in his early twenties, with perfect eyesight. Changing the small (fixed) text size and related changes rendered this notion false. That said, how does the use of iOS devices trend? It's all well and good to dream about large disposable incomes ...but where is the target group spending it?
Sure, there may be a vast hoard of 70plusers on Android, because hey, who doesn't love Linux down at the old folks home. "You whipper snappers have it so easy. When I was your age we had to root our phones the old fashioned way!"
Um, yeah ... about that ... Android may skew even younger.
50 and up have pioneered certain tech adoption, but for very different reasons than younger people. Best to study and understand rather than moon about a magical strap-on income bracket. You may alienate your core audience.
Will Facebook's new users push out its core audience? A June study
from online gaming site Roiworld found that 16 percent of younger users
leaving Facebook did so because their parents had joined. Another 14
percent left because they thought there were too many older people using
the site.Internet Users Over Age 50 Flocking to Social Media
Edited by DCrx, 02 February 2013 - 03:58 AM.